Businessmen in the News

BUSINESS INDIA MAGAZINE
Jan 25 to Feb 7,2021

One day, three friends in Pune's industrial Pimpri-Chinchwad area were slapped with an unusually steep water bill. Getting it rectified took a lot of running around. Realising that water collection, measurement and billing were serious issues, Shishir Thakur, Onkar Gauridhar and Amit Deshmukh co-founded a company in 2011 to address the issue. Nine years later, their Cranberry Analytics works with water utility companies, using both on-ground and online tech solutions to map water use and water efficiency across its distribution and consumption cycle. "Water conservation is a continuous process," says Thakur. "We think effective water measurement has a huge contribution to make to the conservation effort." Cranberry, which claims to be among the few organisations in India providing end-to-end services in this area, has enabled revenue growth for the water department by ensuring 100 per cent water bill distribution, boosting consumer on-boarding and reducing non-metered connections. "We are helping save about 10,000 million litres of water every year in this area alone," he says. Cranberry now plans to expand its footprint and become a national player, replicating its success across other regions, both metros and non-metros.

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